Artificial intelligence gives the ability to machines to think like humans and mimic their actions. Artificial intelligence tools have a significant impact on the business’s performance, enabling it to complete tasks with such a speed and efficiency that is not achievable by humans. But AI is not self-sufficient as it needs loads of data to build its intelligence and Big Data makes a large amount of data available that enables AI to become more powerful. Big data is a combination of structured, semi structured and unstructured data collected by organizations that can be mined for information & used in other analytics programs. Companies use the data accumulated in their systems to improve operations, increase profitability, improvise marketing strategies by taking into consideration customer preferences & ultimately provide the competitive advantage. To make faster & informed business decisions we need to use the data effectively. To harness the relevant data & extract value from it; we require big data analytics. Big data analytics applications allow the analytics professionals to analyze growing volumes of structured transaction data, plus other forms of data that are often left untapped by conventional BI and analytics programs. So, we can say that AI, Big Data & Analytics combined together help an organization to progress towards smarter business moves.